June 30, 2014
SOUTH ORANGE, N.J. – Seton Hall University officially began its partnership with Under Armour (NYSE:UA) Tuesday as the global leader in sports performance and innovation will serve as the exclusive outfitter for all Seton Hall varsity sports teams. To commemorate the new partnership, the Seton Hall Pirate will make special appearances at select locations on campus and in the South Orange community throughout the day distributing Under Armour promotional items to fans. Official social media hashtags #ProtectThisHALL and #TeamUA can be used to engage in conversation about Seton Hall and Under Armour joining forces.
As part of the multi-year agreement, Under Armour will design and supply the footwear, apparel and equipment for training and game-day uniforms for each of the university's men's and women's 14 varsity athletics teams. The comprehensive agreement also includes marketing and promotional opportunities.
Seton Hall became Under Armour’s fourteenth Division I all-school partnership when the agreement was announced in April. The Baltimore-based supplier’s all-school roster also includes the University of Notre Dame, University of Maryland, Auburn University, US Naval Academy Athletic Association and the University of South Carolina.
“We are thrilled to align Seton Hall Athletics with such a prominent brand and industry leader,” said Seton Hall University Director of Athletics Patrick Lyons upon the announcement. “We strive to provide premier resources for our athletic programs in order to compete at the highest level, and we believe this partnership demonstrates our commitment to achieving that goal.”
Official Seton Hall uniforms will be unveiled in the coming months. Pirate fans should also stay on the lookout as the fall approaches for increased Seton Hall inventory of Under Armour products on the official online store and the university’s bookstore.
About Under Armour, Inc.
Under Armour (NYSE: UA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. Under Armour's wholly owned subsidiary, MapMyFitness, powers one of the world's largest Connected Fitness communities. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at www.uabiz.com.