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Nielsen Dodge Partners with Seton Hall Athletics


Nielsen Dodge Chrysler Jeep Ram named "Official Car Dealership of Seton Hall Athletics"

July 8, 2014

SOUTH ORANGE, N.J. - The Seton Hall Athletic Department and its multimedia rights holder, Learfield Sports' Seton Hall Sports Properties, announced today that Nielsen Dodge Chrysler Jeep Ram has signed a multi-year corporate partner agreement with the Pirates.      

A primary component of the relationship taps Nielsen Dodge Chrysler Jeep Ram as "Official Car Dealership of Seton Hall Athletics". This exclusivity also provides the dealership naming rights to the "Nielsen Dodge Courtside Zone" at all home Seton Hall men's basketball games. Additionally, Nielsen will receive significant exposure through on-campus activation, dominant in-arena signage during all home men's basketball games, signature events and visibility across numerous Seton Hall digital, radio and social media platforms.         

"It is a tremendous opportunity to partner with Nielsen Dodge Chrysler Jeep Ram and align Seton Hall Athletics with another industry leader," said Director of Athletics Patrick Lyons. "Nielsen Dodge has established a sterling reputation in the region through the excellent service it has provided customers for many years. We are excited to begin this partnership and look forward to the unique engagement opportunities associated with it."

Nielsen's partnership, effective with the start of the 2014-15 athletic season, also allows for an exclusive fan-driven event to be held at its East Hanover showroom featuring Seton Hall athletic administrators, alumni and representatives from the men's and women's basketball teams.

"Nielsen Dodge Chrysler Jeep Ram is extremely excited about being "the official car dealership of Seton Hall University.  Nielsen Dodge Chrysler Jeep Ram prides itself on supporting the local community and we are honored to have the opportunity to partner up Seton Hall and our new store Nielsen Dodge Chrysler Jeep Ram in East Hanover." said Bill Snouffer, GM of the dealership.  "Our organization has been selling and servicing cars and trucks in Northwest NJ for 40 years, I personally have been with the company for 34 years.  We fully understand the importance of customer service and the relationships we've built with our partners over the years.  We look forward to the opportunity to serve the Seton Hall community, its student body, alumni, and their family and friends. Go Pirates!!!! " 

About Nielsen Dodge Chrysler Jeep Ram

Nielsen Dodge Chrysler Jeep Ram is located at 175 Route 10 in East Hanover, N.J. For more, visit www.nielsendodge.com .                                                                                

About Seton Hall University

One of the country’s leading Catholic universities, Seton Hall University has been developing students in mind, heart and spirit since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 80 rigorous majors, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, US News & World Report and Bloomberg Businessweek.

Seton Hall, which embraces students of all religions, prepares its graduates to be exemplary servant leaders and global citizens. The university’s beautiful main campus is located in suburban South Orange, New Jersey, and is only 14 miles from New York City – offering its students a wealth of employment, internship, cultural and entertainment opportunities. The university’s nationally recognized School of Law is prominently located in downtown Newark. A founding member of the BIG EAST Conference, the Seton Hall Pirates field 14 NCAA Division I varsity sports teams.

For more information, visit www.shu.edu and www.shupirates.com .

About Seton Hall Sports Properties

Seton Hall Sports Properties is a property of Learfield Sports, which manages rights for 99 collegiate properties. Learfield's multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks to fans globally. To learn more about the company's collegiate portfolio and 40-year history, visit learfieldsports.com.