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SHU Extends Partnership with LRG


HOLLAND, MICH. - The Licensing Resource Group (LRG), a trademark management company specializing in collegiate licensing and branding, is pleased to announce that Seton Hall University has renewed its agreement allowing LRG to represent the University in its trademark licensing program.

"The Seton Hall community is looking forward to continuing its relationship with LRG.  Their motto of 'personalized service and proven results' is right on mark, we are entirely confident in their people, capabilities, services and reputation in the industry," said Pat Lyons, Seton Hall's Director of Athletics.

LRG entered into a partnership with Seton Hall in 2002 to manage the University's trademark licensing and branding program.  Over the years, LRG has successfully expanded licensee and retailer relationships while continuing to uphold the Pirates' policies and traditions.  Today, officially licensed products can be found in retailer locations throughout the state of New Jersey and beyond, including Kohl's Department Stores; Dick's Sporting Goods; Lids; Finish Line; Sports Authority, and numerous online and local retail locations. 

Known for its innovative merchandising and brand development strategies, LRG has also played a key role in developing promotional and communications programs, marketing and merchandising programs to celebrate post-season appearances, and in implementing strategic online and game day initiatives.

"We are thrilled to continue our partnership with Seton Hall," said Lewis Hardy, president and CEO of LRG.  "Together, we have realized tremendous growth, and that is directly attributed to the strong partnerships that we have been able to create between LRG, the University campus community, and licensees and retailers, both locally and beyond."