Thomas Chen was named the Assistant Director of Athletics for Digital Media and Communications at Seton Hall in December 2014. Chen arrives in South Orange with 10 years of experience in the sports information/communications field.
Chen oversees all aspects of communications for the athletics department, including media relations, publications, television and radio and the official athletics department website, SHUPirates.com. He also oversees the department's digital and social media properties, including the Pirate Sports Network.
Prior to coming to Seton Hall, Chen spent four and a half years at Stony Brook University, where he was hired as the Director of Athletic Communications in September 2010 before being promoted to Assistant Director of Athletics for Communications in July 2013. In addition to overseeing all communications efforts and serving as media contact for the men's basketball and baseball teams, Chen also served on the department's management team, working directly with the Director of Athletics on longterm projects designed to enhance the student-athlete experience.
Chen was a part of a successful communications team that had garnered Stony Brook Athletics more attention than it had ever received. He and his staff worked with numerous members of the media to gain attention in such prestigious outlets as Newsday, New York Times, New York Post, New York Daily News, WFAN, SI.com, SNY, ESPN.com and many others. Chen and his staff were responsible for handling the media blitz surrounding the baseball team's 2012 run to the College World Series that shocked the world.
Chen's efforts in television and radio led to multiple television contracts with Cablevision for men's and women's basketball, and his negotiating efforts led to three nationally broadcasted games on ESPN3 using HD over IP technology in conjunction with Pack Network during the 2013-14 season.
Chen also successfully oversaw an overhaul of StonyBrookAthletics.com, which relaunched in Nov. 2010 and again in Sept. 2013 and saw an increase in web traffic by nine percent. His social media efforts, strategically coordinated with the hashtag #Seawolves, led to a significant increase in followers on Twitter and Instagram and led to consistent fan engagement during athletics events.
No stranger to national events, Chen served as the site media coordinator for the NCAA Women's Lacrosse Championship, held at Stony Brook's Kenneth P. LaValle Stadium in 2011 and 2012.
Before his experience at Stony Brook, Chen worked for six years at his alma mater, Northeastern University.
After serving as a student assistant at Northeastern for three years, Chen was hired as Assistant Director of Sports Information in June 2007. After earning a promotion to associate director in 2009, he successfully coordinated media strategies for the Matthews Arena renovation and the Sun Life Frozen Fenway event, which featured the Northeastern women's hockey team in collegiate women's hockey's first-ever outdoor game.
Also as associate director, Chen served as the managing editor for the official website of Northeastern University Athletics, GoNU.com. He also spearheaded the department effort to move GoNU.com's content management system to ICS Sidearm, which included a site re-design.
In addition to overseeing the day-to-day operations of the department, which included the hiring and scheduling of five employees and numerous student helpers, Chen also served as the primary contact for the Huskies men's basketball program, where he established relationships with media that resulted in coverage in the Boston Globe, Boston Herald, New York Times, FoxSports.com, ESPN the Magazine and ESPNBoston.com. Chen also served as the secondary contact for the Northeastern football team, where he was responsible for all media communications, statistics, press box management and road game travel.
A native of New York City and alumnus of Regis High School, Chen graduated Summa Cum Laude from Northeastern University with a bachelor's degree in Journalism and a minor in History in May 2007. He and his wife, Allison, reside in New Providence.